Ella is a management consultant, specialising in issues, crisis, risk and reputation management. She is also the Workshop Lead for Robert Gordon University’s CIPR Crisis (Response) Communication Diploma.
University lecturer, public speaker and published author, Ella has almost 20 years of experience in working for international governments, institutions and multinational businesses, specialising in investment markets, lender organisations, national and international media, and NGOs.
Ella authored one of the first studies to draw a link between international diplomacy, the rise of fundamentalism and public relations – Can Public Relations Succeed Where Conventional Diplomacy Failed? (Routledge, 2019); edited and contributed to An Introduction to Energy PR (CIPR, 2019); contributed to A Guide to Selecting PR Agencies and Independent Practitioners (CIPR 2019); wrote the ‘Culture and Its Contribution to Modern Public Relations’ chapter for Platinum (CIPR, 2018); wrote the ‘What’s in It for Me and Why Should I Do It? Addressing Diverse Motivations’ chapter for The Book of Employee Communications, Strategies and Tactics (PRNews, 2017); wrote the ‘Managing the Integration of Businesses: Merging Companies, Disciplines and Cultures’ chapter for #FutureProof: Edition Two (Sarah Hall, 2016); authored The Influence of Culture in Crisis Communication Conference Paper (Annual International Conference on Journalism & Mass Communications, 2016); wrote the ‘The Dangers of Social Media’ chapter for Social PR (Mithra Publishing, 2013). She was also a reviewer of A Guide For Dual-Career Couples: Rewriting The Rules (Praeger Books, 2016)
In 2014, while serving on the Board of the Society of Petroleum Engineers (Scotland), Ella organised two world-first events for the international oil and gas industry: Another Perspective on Risk – The Next Tipping Point and Breaking the Cycle of Discrimination— Another Perspective on Workplace Challenges in the Oil and Gas Industry. For her achievements in sparking a global industry debate on risk and discrimination in the oil and gas industry, in 2014 Ella was awarded the Service Award of the Society of Petroleum Engineers.
Ella was also a Board Director of the Chartered Institute of Public Relations and a member of its Council. She served as the Chair of the Foresight Panel and now she is the Co-chair of CIPR’s Energy Leadership Platform, the first thinktank for senior Energy PR and Communicators in the world. She has also contributed with numerous articles to Influence and is also an assessor of the CIPR’s Chartered Practitioner Scheme.
In 2015, Ella developed and mentored the first Leadership Development Programme for young engineers in Egypt, and in 2017 became a mentor with The Institute of Directors and The Government Communication Service.
Ella is a Fellow of the Institute of Leadership and Management, a Founding Chartered Public Relations Practitioner, a member of McKinsey Executive Panel and a member of the Chartered Institute of Public Relations.
In March 2018, Ella was invited to become one of the 250 Founding Fellows of the Commonwealth Communicators Organisation, a professional body that brings together senior communications from around the Commonwealth with a view to support the Commonwealth Secretariat and its Charter.
In February 2018, Ella created the weekly #PowerAndInfluence Twitter chat which has proved to be one of the most, if not the most, attended and engaging Communication and Public Relations Twitter chats in the world. The chat debates controversial, contentious and difficult topics for the practice of PR and Comms across the world. In May 2019, #PowerAndInfluence has been recognised as a formal CPD activity by the Chartered Institute of Public Relations.