Articles

The Importance of an Action Plan in Strategic Communication and Change Management

The Importance of an Action Plan in Strategic Communication and Change Management

Every single thing we do in our jobs requires acceptance/approval, collaboration and negotiation. Starting with something as simple as writing ...
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How would you describe what you do?

How would you describe what you do?

I believe that the more we bang the drum about PR and Comms specialisms, the more detriment we cause to ...
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Should Public Relations have a seat at the Boardroom table?

Should Public Relations have a seat at the Boardroom table?

For many, being a member of the Board means a lot in terms of notoriety, exposure, “importance” and influence. For some ...
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/ GCC, Influence, MENA, PR, Public Relations
On Purpose and Community - A Story of Us

On Purpose and Community – A Story of Us

In Middle East (or GCC/Persian Gulf), challenging your employer and being seen to argue against what they have told you ...
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Walking a Path Never Taken

Walking a Path Never Taken

If we sit around and moan endlessly about the lack of recognition Public Relations may or may not suffer from ...
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The Value of Public Relations

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the ...
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A New Theatre of Power

A New Theatre of Power

Roll back the time to 3 years ago when Barrack Obama was still the President of the United States, when ...
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Of Manners and Judgement, of Conduct and Intellect

Of Manners and Judgement, of Conduct and Intellect

We’re all brilliant at writing content – but are we brilliant at targeting it and using the right channels to ...
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The Strategic Value of Public Relations

The Strategic Value of Public Relations

Have you ever wondered what does it take for Public Relations to be recognised as a strategic management function, and ...
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/ Influence
INFLUENCE - Strategy in PR has nothing to do with tactics – it is seeing the bigger picture

INFLUENCE – Strategy in PR has nothing to do with tactics – it is seeing the bigger picture

It is that time of year again, a benchmarking moment in CIPR’s annual calendar – the publication of the State ...
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The #StartingOut Series – Ella Minty