Articles

Societal Benefit and Environment Protection are Key to Attracting Talent in the Energy Industry

Societal Benefit and Environment Protection are Key to Attracting Talent in the Energy Industry

This is the conclusion reached by a panel of experts I have had the honour and privilege to chair at ...
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When PR Agencies Shoot Themselves in the Foot

When PR Agencies Shoot Themselves in the Foot

Starting your email with "Hi there" when you write to CEOs of FTSE and NYSE listed companies, international governments ministers ...
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Why Do Journalists Get the Highest Profile Jobs in PR and Comms?

Why Do Journalists Get the Highest Profile Jobs in PR and Comms?

Because they are credible, recognised, trustworthy and write good copy (or speak very well). They get most of the best ...
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Fracking and Where the Oil Industry Got It Wrong

Fracking and Where the Oil Industry Got It Wrong

Experts have known for years that natural gas and oil deposits existed in deep shale formations but, until recently, the ...
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Lead As If You'd Be the First to Follow, And Don't Expect To Be Followed Unless You're Ready To Lead

Lead As If You’d Be the First to Follow, And Don’t Expect To Be Followed Unless You’re Ready To Lead

It's much more difficult to be a leader than to be a follower; yet many these days expect to be ...
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The Power and Influence of Passion, Belief and Hope for Public Relations

The Power and Influence of Passion, Belief and Hope for Public Relations

#PowerAndInfluence Twitter chat has now been included in the list of approved CPD activities by the Chartered Institute of Public ...
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The Leadership Competence of Public Relations

The Leadership Competence of Public Relations

Behavioural-based assessments argue that the way we handled things in the past is a good predictor for how we will ...
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Public Relations and Paid Bloggers - Past or Future?

Public Relations and Paid Bloggers – Past or Future?

Unless you sell food and drinks, holidays to Majorca, a better type of nappy or run a yoga retreat, is ...
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The Importance of an Action Plan in Strategic Communication and Change Management

The Importance of an Action Plan in Strategic Communication and Change Management

Every single thing we do in our jobs requires acceptance/approval, collaboration and negotiation. Starting with something as simple as writing ...
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How would you describe what you do?

How would you describe what you do?

I believe that the more we bang the drum about PR and Comms specialisms, the more detriment we cause to ...
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The #StartingOut Series – Ella Minty