The Power and Influence of Passion, Belief and Hope for Public Relations

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#PowerAndInfluence Twitter chat has now been included in the list of approved CPD activities by the Chartered Institute of Public Relations (CIPR).

It is, I believe, the first Twitter chat solely targeted at the Public Relations industry to be recognised as a formal CPD-bearing activity by an industry membership body.

Dr Daniel Krutka, of Texas Woman’s University, and Dr Jeffrey Carpenter of Elon University in North Carolina presented a research paper about the use of Twitter for CPD at the 2015 American Educational Research Association annual conference, and they also published it in the Journal of Research on Technology in Education. Their research, together with many other papers published since, found that Twitter is a far more effective source of CPD than more traditional approaches.

The teachers surveyed (755) in the study mentioned above believed that they derived more from the 140 characters of a tweet (in 2014) than they did from several hours of seminars or lectures.

They found that the most popular use of the social media website was for CPD, with many praising Twitter’s advantages over more traditional methods.

Adi Bloom, 2015, www.tes.com

#PowerAndInfluence is no different – every week, ever since Valentine’s Day 2018 (I know, right?!) we discuss a different topic, one that is timely and relevant for many PR practitioners across the world.

After having been a long time contributor to another PR chat – #commschat – I realised last year that we need, as an industry, to speak about contentious, complex, controversial issues that we face and struggle with constantly.

A set format, that of a Q&A, was never going to cut it for #PowerAndInfluence – real life discussions, as these were those that #PowerAndInfluence tried to emulate as much as possible, do not happen in pre-arranged settings; they flow, they take unexpected turns, they create ideas and give rise to new questions that need answered or topics that require further exploration.

#PowerAndInfluence is not mine although I created it – it belongs to all those working in Public Relations, irrespective of their seniority level, location, gender, religion, social background, fame, influence, education and so on.

It is a safe space where we can come together as a community of practice and discuss, share and ponder over matters that are important for our industry and to us, its practitioners.

I always give credit to the #PowerAndInfluence community for what it built and for the recognition it has achieved. I may be its founder, I may be moderating / facilitating it, and I may be also hosting some really hard topics but, without the amazing colleagues who take part in it every week, it would be just a Twitter chat of ‘one’.

#PowerAndInfluence is not about marketing one’s products, services or offering – that’s not what we do.

#PowerAndInfluence is about learning, discussing, debating and analysing controversial, complex, contentious, difficult and hard to grasp concepts and topics of our daily practice. Many agencies and individuals tried to pitch me their ‘services’ / ‘products’ hoping they’d be given a #PowerAndInfluence slot.

That’s not how it works – how it works is for those wishing to join it as hosts to be able to articulate the learnings that the #PowerAndInfluence community will take away from it. Simply put, it’s about value to and for us all.

CIPR has recognised #PowerAndInfluence – and every host/guest can claim 5 CPD points for their hour, in my view, of real professional bliss and candid discussion with the highly respected community of practice the chat has brought together.

But, credit must always be given where credit is due. Without these amazing practitioners, #PowerAndInfluence will have never been what it is today – one of the best attended PR Twitter chats in the world, one that covers the entire spectrum of the Public Relations practice and one that has just been accepted on the formal CPD ladder.

So, to all those who have joined us over the past 15 months every Wednesday at 8 pm UK, #PowerAndInfluence would have never made it without YOU.

And to all the hosts (mentioned below in the order of their appearance on #PowerAndInfluence) who shared with us their questions, wisdom, professional dilemmas, thoughts and hopes – THANK YOU:

NELI NGQULANA, THOMAS STOEKLE, ARIANNE SMART, ROSEMARY AJAYI, SARA HAWTHORN, LAURA SUTHERLAND, ANDY BARR, ANDREW SMITH, JOHN BROWN, JENNI FIELD, ANNE-MARIE LACEY, MIKE WATSON, SCOTT GUTHRIE, MARCEL KLEBBA, DEBS FIELD, RICHARD BAILEY, STUART MCBRIDE, ELLEN CARROLL, RICH LEIGH, JESSICA PARDOE, KERRY SHEEHAN, DAVID SAWYER, HARRIET SMALLIES, GARY COOKSON, STEPHEN DAVIES, CON FRANKLIN, PAUL SUTTON, ALEX MALOUF, RIC COLE, CYNTHIA TABE, ROB SMITH, MARK WEINER, BOB PICKARD, STEPHEN CANNING, MICHAEL GREER, AMANDA COLEMAN, DARREN CAVENEY, EMMA LEECH, PRAISE NUTAKOR, STEPHEN WADDINGTON, BEN VERINDER, ASIF CHOUDRY, IOANNIS KOSTOPOULOS, JO-ANN ROBERTSON and LEE EDWARDS.

All the #PowerAndInfluence chats are captured in a Twitter Moment and they can be found under my Twitter profile (@EllaMinty) and here, in the #PowerAndInfluence section of my blog.

In a little over one year, or 15 months, or 60 weeks of #PowerAndInfluence, we managed to discuss and debate a wide range of issues related to our profession:

  1. Disability and Discrimination
  2. Paying Journalists ‘to go away’ or ‘come closer’
  3. New Market Entry Strategy and Media / Public Engagement Plan
  4. Mentoring and Being Mentored
  5. Sexual Harassment and Bullying
  6. Whistleblowing
  7. The Relevance of PR Awards
  8. Integration / Separation of Marketing and PR
  9. A PR Practitioner’s Career Choices
  10. Can Brands Leave Social Media and Still Thrive?
  11. Measuring PR Beyond ‘Campaigns’
  12. How Can We Protect Our PR Ideas, Proposals and Pitches?
  13. Should Clients Hire Specialist or Generalist PR Agencies?
  14. Inclusivity in Public Relations and Events
  15. Do PR Conferences and Events Need To Be Different?
  16. PR Campaigns and Linkbuilding
  17. The Ethics of Data in PR Research
  18. PR Needs Honesty
  19. Trends in Internal Communication
  20. A Northern PR Conference
  21. The End of Influencer Marketing?
  22. A Journalist’s PR Pet Peeves
  23. What I’ve Learnt About PR
  24. Is It Possible To Stay Neutral In An Increasingly Polarised World?
  25. Who Should Work in Public Relations: Introverts or Extroverts?
  26. The Dark Side Of Public Relations
  27. Do You Have The Power To Influence?
  28. Advertising Versus Influencer Marketing
  29. PR, Codes Of Conduct And The Emperor’s Clothes
  30. Is Public Relations An Industry Or A Profession?
  31. Does Social Media Affect Our Mental Health?
  32. The Dos And Don’ts Of Crisis Communication
  33. The Secrets Of Starting Or Scaling Up A Successful PR Agency
  34. PR Clients, Morals And Choices
  35. The Impact of Artificial Intelligence On Public Relations
  36. Knowing When To Stop And Reset
  37. Is ‘Minority Inclusion’ Just Talk?
  38. ‘Agile’ Working’ For PR and Communication
  39. Deepfakes And Reputation Management
  40. The Complexities Of Healthcare PR
  41. Justifying PR’s Existence In A Dying Medium – Traditional Media
  42. Is PR A Local Or A Global Community Of Practice?
  43. A Different Type Of Comms – Military Psyops and Counterviolent Extremism
  44. Collaboration In Public Relations
  45. What Makes A Good Story?
  46. Measuring PR’s Value And Impact On The Bottom Line
  47. Should CEOs Be Active On Social Media During A Crisis?
  48. What Is The Relations Between PR And Local Government?
  49. Publicists – What Do They Actually Do?
  50. Police Communication -n What Does It Take To Do It Right?
  51. The Challenges Of Public Sector Communication
  52. Do Universities Need PR And Marketing?
  53. Destroying Reputations – The Threat Of Negative SEO
  54. Back To School
  55. There Is More To Africa Than Meets The Eye
  56. The Importance Of Research And Data In Public Relations
  57. Making Marketing Special And Relatable
  58. Frontline Employees And Their Impact On Client Relations
  59. Imposter Syndrome In Public Relations
  60. Ethics For Public Relations In A Digital Age
  61. ……. From the founder of #PowerAndInfluence, the owner of the blog with the same name, and from the one who truly believes that Public Relations has the “Power And Influence” to positively change hearts and minds, perceptions, beliefs, ideas and attitudes, THANK YOU.

Photo by Ian Schneider on Unsplash

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